Hi, I'm Munavvar CH!
A Product Designer
HFI Certified CUA™ Product Designer based in Bangalore with 8+ years building scalable digital products. Currently at Zee.
Gamified Retention System | Hipi App by Z5
Turned passive viewers into active participants through a scratch-based SuperCoins system, increasing session depth, redemption engagement, and in-app commerce behavior.
Shop Sessions ↑
2.1×
DAU ↑
+18%
Gamified Retention System | Hipi App by Z5
Turned passive viewers into active participants through a scratch-based SuperCoins system, increasing session depth, redemption engagement, and in-app commerce behavior.
Shop Sessions ↑
2.1×
DAU ↑
+18%
Tag Your Products | Hipi App by Z5
Enabled creators to manually tag products from Hipi’s catalog or external links, improving tagging accuracy, monetization control, and in-video commerce performance.
Adoption ↑
2.1x
Checkout Starts ↑
+24%
Tag Your Products | Hipi App by Z5
Enabled creators to manually tag products from Hipi’s catalog or external links, improving tagging accuracy, monetization control, and in-video commerce performance.
Adoption ↑
2.1x
Checkout Starts ↑
+24%
Core App Navigation System Rework | Hipi App by Z5
Commerce was fragmented across entry points and a misplaced NavBar, causing drop-offs. We restructured hierarchy and embedded shopping into the video flow to reduce friction and improve intent.
Funnel Lift ↑
+28%
Downloads ↑
+5M
Core App Navigation System Rework | Hipi App by Z5
Commerce was fragmented across entry points and a misplaced NavBar, causing drop-offs. We restructured hierarchy and embedded shopping into the video flow to reduce friction and improve intent.
Funnel Lift ↑
+28%
Downloads ↑
+5M
LIVE Commerce Launch | Hipi App by Z5
Introduced integrated live streaming with in-session product pinning, enabling real-time shopping without disrupting creator audience interaction.
Session Depth ↑
4 min
Live GMV ↑
+19%
LIVE Commerce Launch | Hipi App by Z5
Introduced integrated live streaming with in-session product pinning, enabling real-time shopping without disrupting creator audience interaction.
Session Depth ↑
4 min
Live GMV ↑
+19%
Cross-App Content Discovery & Install Loop | Bullets by Z5
Designed a native micro-drama discovery loop inside Z5 that converted passive viewers into Bullets installs without leaving the parent app.
App Installs ↑
3.2x
Drop-off ↓
-31%
Cross-App Content Discovery & Install Loop | Bullets by Z5
Designed a native micro-drama discovery loop inside Z5 that converted passive viewers into Bullets installs without leaving the parent app.
App Installs ↑
3.2x
Drop-off ↓
-31%
Skills
Skills
Scalable Systems Thinking
Scalable Systems Thinking
Product Strategy & Discovery
Product Strategy & Discovery
Data-Driven Design Decisions
Data-Driven Design Decisions
Design Systems
Design Systems
Accessibility-first design approach
Accessibility-first design approach
Experience Design
Experience Design
Complex Product Problem Solving
Complex Product Problem Solving
Hiring & team building
Hiring & team building
User Testing
User Testing
Usability Testing
Usability Testing
UX Research
UX Research
Complex Information Architecture
Complex Information Architecture
Mentoring
Mentoring
Design Sprint
Design Sprint
+ More
+ More
Tools & Stack
Tools & Stack
Tools & Stack
Experience
Experience
Product Designer
Product Designer
Product Designer
Zee Entertainment Enterprises
Zee Entertainment Enterprises
Jul 2021 - Present
Jul 2021 - Present
User Experience Designer
User Experience Designer
User Experience Designer
78 Design
78 Design
Oct 2020 - Jun 2021
Oct 2020 - Jun 2021
Visual Designer
Visual Designer
Visual Designer
Charmboard
Charmboard
May 2019 - Sep 2020
May 2019 - Sep 2020